The challenge provides participants with a unique team-based learning experience, creates tremendous energy and excitement, and is a lot of fun. The module starts with an introductory session by a prominent connoisseur on “what you always wanted to know about wines and wine tasting.”
The teams are given relevant information on wine market segments. The team’s task is to create a brand new wine category by developing a brand identity; creating a blend; selecting appropriate packaging (i.e. bottle, cork, foil, label etc.), determine a pricing policy and then actually producing & presenting a finished product using the equipment provided.
